Net Words: Creating High-Impact Online Copy Nick Usborne

ISBN: 9780071380393

Published:

Paperback

256 pages


Description

Net Words: Creating High-Impact Online Copy  by  Nick Usborne

Net Words: Creating High-Impact Online Copy by Nick Usborne
| Paperback | PDF, EPUB, FB2, DjVu, audiobook, mp3, RTF | 256 pages | ISBN: 9780071380393 | 10.65 Mb

A guide to creating copy that connects with customersand makes the saleAdvertising and promotion professionals have long known that, while bells and whistles may grab a customers attention, words make the sale. Yet, nearly a decade into the WebMoreA guide to creating copy that connects with customersand makes the saleAdvertising and promotion professionals have long known that, while bells and whistles may grab a customers attention, words make the sale. Yet, nearly a decade into the Web revolution, E-commerce professionals are just now waking up to the fact that the usual high-tech, graphics-heavy approach to site design is bad for business.Net Words explores the reasons why and makes a strong case for a revolutionary new approach to copywriting tailored to the unique demands of a powerful new medium.

With the help of dozens of examples of successful and unsuccessful on-line writing, author Nick Usborne shows readers how to harness the power of the written word for the Web. Readers learn how to imbue a business with a distinctive on-line voice and use it to forge lasting bonds with customers, increase market share, and close sales.



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