New Mymarketinglab with Pearson Etext -- Access Card -- For Marketing: An Introduction Gary Armstrong

ISBN: 9780132749558

Published: May 9th 2012

Hardcover

672 pages


Description

New Mymarketinglab with Pearson Etext -- Access Card -- For Marketing: An Introduction  by  Gary Armstrong

New Mymarketinglab with Pearson Etext -- Access Card -- For Marketing: An Introduction by Gary Armstrong
May 9th 2012 | Hardcover | PDF, EPUB, FB2, DjVu, AUDIO, mp3, ZIP | 672 pages | ISBN: 9780132749558 | 5.79 Mb

ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. Several versions of Pearsons MyLab & Mastering products exist for each title, including customized versions forMoreALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that you select the correct ISBN.

Several versions of Pearsons MyLab & Mastering products exist for each title, including customized versions for individual schools, and registrations are not transferable. In addition, you may need a CourseID, provided by your instructor, to register for and use Pearsons MyLab & Mastering products. PackagesAccess codes for Pearsons MyLab & Mastering products may not be included when purchasing or renting from companies other than Pearson- check with the seller before completing your purchase.

Used or rental booksIf you rent or purchase a used book with an access code, the access code may have been redeemed previously and you may have to purchase a new access code. Access codesAccess codes that are purchased from sellers other than Pearson carry a higher risk of being either the wrong ISBN or a previously redeemed code. Check with the seller prior to purchase. -- Normal 0 false false false EN-US X-NONE X-NONE @font-face {: Times New Roman- }@font-face {: Verdana- }p.MsoNormal, li.MsoNormal, div.MsoNormal { margin: 0in 0in 0.0001pt- 12pt- Courier- }table.MsoNormalTable {: 10pt- Times New Roman- }div.Section1 { page: Section1- }This best-selling, brief text introduces marketing through the lens of creating value for customers.

With engaging real-world examples and information, Marketing: An Introduction shows readers how customer value--creating it and capturing it--drives every effective marketing strategy.



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